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Makeup Cartel & Baby Give Back

Here at Makeup Cartel, we understand our fortunate position to be able to give back to our community, so we take the opportunity whenever we can!

Baby Give Back provides invaluable support for families in crisis, who are unable to provide the essentials for their children, including families that have been hit by natural disasters and personal tragedies who need a helping hand.

“Our team works tirelessly to ensure that vulnerable babies and children have an equal start to life.”

Their team of 300+ volunteers collect donations of key items like nappies, cots, wipes, prams - everything we take for granted. Being a smaller organisation, every little bit goes directly to the families in need and the demand is growing each and every month.

We have been working with the incredible team at Baby Give Back since 2019 and have supported them through a range of initiatives and fundraising events.

Care Packs to Mums in Need

We have been able to donate care packs full of esmi products to mums who cannot always afford skincare. While this may seem like a luxury, giving mothers in need necessities like body wash and sunscreen, as well as skincare, provides a sense of normalcy and an opportunity for a moment of self care. After all, we cannot pour from an empty cup!

We have even had the honour of presenting care packs directly to mothers in need. Being able to hear their stories is always such a strong reminder of why we do what we do, if you are able to assist those around you, it is such a rewarding experience to do so.

Natural Disaster Donations

During previous flooding events, Makeup Cartel HQ became a donation hub, where locals could donate items that would be passed onto Baby Give Back. We’re so proud of our community who have always come out in force, donating nappies, wipes, children’s clothing, toys, books and everything in between.

High Tea Sponsorships

As part of their fundraising initiatives, Baby Give Back hosts annual high teas which we are honoured to sponsor. They are such enriching days where we are surrounded by incredibly inspiring members of the community, passionate about providing for children in need.

We create gift bags for all attendees, many of whom are those Baby Give Back has directly assisted, packed with our luxe skincare.

Social Media Support

Our close relationship with Baby Give Back means they are able to alert us when stock of particular donations are low. That’s when we make the call out to the Makeup Cartel community who generously come together and donate in droves. It is moments like these that remind us how much we adore our customers - yes, that means you!


We are so excited to continue to support Baby Give Back for many years to come. If you want to contribute to their incredible work, head to their donations page here.