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Cruelty Free Skin Care

Cruelty Free Skin Care

esmi Skin Minerals is proudly cruelty free skin care. We don’t test on animals. Ever. Ethical skin care for every skin type and concern.

Committed to Cruelty Free Beauty

We care about your skin and we care about how our products are made.

All our skin care products are cruelty free, so you can get your best skin ever and feel great about using them.

We are committed to no animal testing at each stage of our product development and creation. We also don’t sell our products in countries where animal testing is mandatory.

We deliver the best cruelty free skin care as part of our philosophy for healthy, ethical skin care that doesn’t cost the earth.


To help protect animals from unnecessary and painful testing

Choosing cruelty free skin care and cruelty free beauty products means you’re helping protect animals from short, painful lives trapped in laboratories for cosmetic testing.

Animal testing isn’t necesary to evaluate the safety or performance of a product. There are safe, more effective testing alternatives available that don’t involve animals including in vitro testing, computer modelling, and human volunteers.

We want to drive change by helping to create a world where animal testing is completely replaced by conscious and ethical methods.

Support consciously and responsibly made skin care

When you choose cruelty free skin care, you are supporting low-impact, environmentally responsible and kind products.

In alignment with our brand philosophy, we use alternative testing methods that do not involve animals to ensure our cruelty free skin care products and vegan skincare products are safe for use.


We are proud to be one of the best cruelty free skincare brands in Australia. We take pride in our skin products, and believe in being completely transparent about how they are made and what is in them.

That is why our ingredients are listed on each product page. We encourage you to learn more about the active ingredients used in our skin care. We want to empower you with knowledge!

The esmi range is suitable for vegans. All vegan skincare products are indicated with a badge on the product page.

We've got answers

We believe every person deserves to feel empowered, confident and experience good skin health. We're here to help answer any questions, and help you with your skin journey.

Chat with us

We are here to answer your questions.

esmi offers a full range of skin care products safe to use during pregnancy and breastfeeding to target a range of pregnancy related skin concerns including acne, hyperpigmentation, dryness, dehydration and sensitivity.

During pregnancy and while breastfeeding avoid skincare products containing the following ingredients. They have been found to pose a risk to your baby during pregnancy and breastfeeding.

  • Retinol, retin-A, retinoic acid, and tretinoin - or any Vitamin A derivative. Many products focused on anti-ageing or acne contain a form of Vitamin A.
  • Salicylic acid: An alpha hydroxy acid often used to address acne.
  • Hydroquinone: Can be found in some products used to treat hyperpigmentation.
  • Parabens and phthalates: Endocrine disruptors that can affect the reproductive system.
  • Thioglycolic acid: Often found in hair removal creams.
  • Dihydroxyacetone (DHA): Self-tanning products can contain this ingredient.
  • Formaldehyde: Linked to respiratory health issues and should be avoided.
  • Oxybenzone: Commonly found in chemical sunscreens. We recommend choosing a natural, mineral sunscreen to avoid this ingredient.
  • Aluminum chloride: This ingredient stops you sweating and is used in many antiperspirant deodorants.

If you are unsure if an ingredient is safe to use during pregnancy or best to be avoided, always consult with your healthcare professional.


For healthy skin during pregnancy take a holistic approach to skin care. Stay hydrated, eat a balanced diet, get enough sleep, use sunscreen daily, update your skincare routine to address pregnancy related skin concerns, and use gentle products without the ingredients listed above.

All esmi Serums and Duos from the Skin Treats range are safe to use during pregnancy and breastfeeding. Anti-Ageing Eye Serum is not recommended during pregnancy or breastfeeding.


Pregnancy may make your skin look better. Some women experience a more glowy complexion thanks to an increase in blood circulation and hormonal changes.

Our team of skin care experts are ready to help with any questions about how to take care of skin during pregnancy. Chat with an esmi Skin Consultant today!

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