Skin philosophy

Skin philosophy

Let’s rethink what we’ve been taught about skin health. Let’s ask ourselves “Is the traditional routine we know the best for ultimate skin health?”

Your skin is like a delicate ecosystem

There is a natural layer, invisible to the eye, where natural oils and bacteria live to ensure the ecosystem thrives. This layer—your skin barrier—protects your skin from outside elements and ensures the skin stays balanced and in good health.

Treating your skin barrier with harsh, drying ingredients can compromise, destroy and disrupt this delicate ecosystem, resulting in an imbalance, sensitive, compromised barrier and common skin issues like:

  • Dry but breaks out
  • Excessively oily
  • Excessively dry
  • Unpredictable
  • Dry one day, oily the next
  • Sensitive to most skin products
  • Flares up easily
  • Eczema or Dermatitis

What We Believe.

By supporting our skin’s ecosystem with gentle yet effective, balance between natural and active ingredients helps your skin barrier to not only stay intact, but to thrive.

OBSERVE YOUR SKIN
Skin a bit red? Let’s feed it a green, calming, anti-redness product.
In the pool all day? Let's feed it a blue hydrating mask.

CHOOSING SKIN CARE
Your skin care should always support your skin barrier by not including harmful, harsh or ‘filler’ ingredients compromising on quality and efficacy. We choose pure ingredients (that you can see) and oils that are more beneficial to ultimate skin health, challenging traditional toners, stripping or drying cleansers, heavy moisturisers and harsh exfoliation.

We believe that we should treat our skin like we do our appetite. Adjust your routine and feed your skin what it needs depending on your activities, season and stage of life. Observe and learn as you take skin care back to basics.

Your skin journey starts here

We would love to take your hand on your journey to ultimate skin health.
Starting with a free consultation with our expert skin service consultants, personally trained by our founder to guide, encourage and support you.

Designing a very simple but effective routine, we will help you rebalance your skin, provide you with the education, the tools and the support you can trust along your ultimate journey to skin health.

start a free skin consult

We believe every person deserves to feel empowered, confident and experience good skin health. Re-educate, lift your expectations and love the skin you’re in!

We believe every person deserves to feel empowered, confident and experience good skin health. Re-educate, lift your expectations and love the skin you’re in!

We believe every person deserves to feel empowered, confident and experience good skin health. Re-educate, lift your expectations and love the skin you’re in!

We believe every person deserves to feel empowered, confident and experience good skin health. Re-educate, lift your expectations and love the skin you’re in!

The colours of esmi.

Many of our products are specifically colour coded to help you identify products that can assist your specific skin concerns.

  • Blue
    Hydrating

  • Grey
    Detoxifying

  • Purple
    Anti-Ageing

  • Red
    Brightening

  • Yellow
    Nourishing

  • Green
    Anti-Redness

shop for your concern