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Supercharge your Skincare with Vit C

Want to brighten your skin? Look no further!

Gone are the days when Vitamin C was a just remedy for the common cold. Meet Vit C serum – this hero ingredient that is a MUST for every skincare regime. This skincare superstar helps to lighten, brighten and protect your skin.

Ready to find out how to get your glow back?!

There is loads of research to show how Vit C (also known as L-ascorbic acid) works for preserving younger skin, firming mature skin, and is effective for lightening and brightening.

This superstar ingredient can be found in our Pomegranate Brightening Serum!

So, what are the benefits Vitamin C? 

Lightens pigmentation.

Hyper-pigmentation is caused by an increase in melanin. Melanin is the natural pigment that gives our skin, hair and eyes their colour. A number of factors can trigger an increase in melanin production, but the main causes are sun exposure, hormonal influences, age and skin injuries or inflammation.

An unfortunate part of ageing are the darker patches that we begin to see on our faces (hyper pigmentation). This pigmentation may be a result of too much time sun when we were younger (remember always wear your hat and SPF!), or could be hormonal pigmentation caused by the pill or pregnancy (melasma), even the red spots left over after breakouts is a type of pigmentation (post inflammatory hyper pigmentation).

Vitamin C has the incredible ability to help lighten existing pigmentation and hyper pigmentation (acne scars). Vit C can speak to the cells and prevent these patches from becoming darker. Unlike harsh chemical skin bleaching ingredients there are no adverse effects, this natural alternative can directly lighten the darker patches. Vit C is not like a retinol treatment either – It won’t cause your skin to dry out or peel, or leave it photo sensitive (sensitivity caused by UV light ), your skin barrier will not be compromised in anyway. Gentle yet super effective!


We all know we need to take care of our skin, it is the largest organ in our body, but aside from protecting the barrier with a sunscreen there is more we can do! Anti-oxidants are a great way to protect our skin from free radical damages. A free radical is damage from environmental factors like UV exposure and pollution. Cigarette smoke can also cause more free radicals in your body leading it to hold onto the collagen and weaken elastin.

Adding a powerful antioxidant like Vit C to your skincare routine will strengthen the skin cells and protect collagen against free radical damage. This helps with repairing fine lines and wrinkles, improving overall skin texture. Vit C is so important in any skincare regime from young to mature.


Vitamin C is not only jam packed with anti-oxidants, it can actually help protect our skin from the sun! It isn’t a sunscreen and won’t defend against UVA-UVB rays, but the amount of anti-oxidants it provides to your skin can actually protect the cells against the UV light that damages the skin, caused by free radicals. This is why it’s always recommended to use your Vitamin C during the day under your sunscreen for extra protection!

Vitamin C Benefits - esmi Skin Minerals

So to wrap it all up, feed your skin with Vitamin C! This simple skincare ingredient is really one of the best ways to keep ageing at bay, have your skin glowing and protect from the environmental damage.